What is pause?
Pause is a design campaign de-stigmatizing and raising awareness for self-care and wellness practices in generation X.
Deliverables
In order to most effectively de-stigmatize and draw attention to self-care practices within gen X, I created a series of posters, postcards, mugs, and other deliverables that direct my audience to a website offering resources and additional information about self-care and wellness practices.
Poster
Poster
Poster
Soccer Barrier
Bus Wrap
Mask
Metro Station Billboard
Mug (to appear on shelves in coffee shops)
Postcard
Website
All of the deliverables I created direct my audience to a website with clickable informational posters. These clickable posters redirect users to external resources where they can learn more about self-care and wellness practices on their own terms. The website can be viewed by clicking on the image below.
Process
Want to see behind the curtain? This process book goes into the reasons behind why I did what I did and how my designs ended up looking the way they do. Take a look below to see the reason behind the rhyme.