![](https://pro2-bar-s3-cdn-cf.myportfolio.com/10974274-a503-4808-ae2d-6108b19885c5/b8d71704-4c0f-4be5-8487-f29bffcdc623_rw_1920.png?h=d3c7e5a70023150277b48a7bea97bb0f)
I set out to design a beer can that would stand out on shelves and draw the consumer in. Fun, light, and summery, Frog House Brewery's Groovy Citrus IPA is that beer can.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/10974274-a503-4808-ae2d-6108b19885c5/96f9d77d-0db1-46ef-a3d3-870a0d6fa6a4_rw_1920.png?h=894db9eb4f895eea6838029bf0e114c9)
For this project I created a fully printable can wrap design, as well as a designed six pack container. These deliverables give a good feel of what my product may look like on shelves.
Since the name of this beer is Groovy, I opted to choose fonts that represented the feeling of grooviness well, while still visually meshing with the light & summery shapes & colors throughout the rest of my design. Blenny Black works well as a display font because it has high visual contrast and the curvy organic style of the 60's and 70's that screams "groovy". I opted to use Coolvetica for my body copy, because it is visually cohesive with Blenny, while being more legible at smaller sizes.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/10974274-a503-4808-ae2d-6108b19885c5/bd63b970-6d33-433e-9282-d1f99e963db1_rw_1920.png?h=2d93e6276e17ce5d35f9a4d1d0e37c0b)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/10974274-a503-4808-ae2d-6108b19885c5/6b8770b9-7a05-4ccc-b334-3a8bafcea161_rw_1920.jpg?h=8150412a062ae7cf0b4a51e3cad0b9ba)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/10974274-a503-4808-ae2d-6108b19885c5/0f7932e5-bc85-4420-a4bb-7522d2bf3417_rw_1920.png?h=97f71d9ec7a773035590e88784d0d3dc)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/10974274-a503-4808-ae2d-6108b19885c5/72dac0d0-1ddc-4d0f-8e86-c25b1c498068_rw_1920.png?h=c06a1102ed69de3b69b1f5cd3b44a9a4)
Lastly, I created a flat-lay of a fully printable can wrap.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/10974274-a503-4808-ae2d-6108b19885c5/33e8c7da-8f39-4ee4-af09-92f491e6b42e_rw_3840.jpg?h=9d4424d9c682af52e60a69a438764764)